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May 26, 2010

A significant move on the social web.

Now you can earn whilst "checking in".

This is something quite significant, it's a clear move away from traditional marketing and using the social web in a novel manner.

Since the rise of "lifestreams" becoming part of the "mainstream" world of the social web, this is an inevitable move. Albeit not a new thing (rewarding points for engagement), however, what is going to be fascinating is what will come next?

Having said that "user generated media impressions" should be rewarded as we (the public) are doing the work of the "marketeers" by "liking" and "checking in".

Groundswell should be rewarded.

Here's what WeReward has to say:

WeReward, a mobile incentive platform that pays cash to consumers for actions they take in the real world, enables consumers to discover local businesses and earn rewards for their patronage.

Consumers can complete a Sponsored Checkin™, which encourages users to explore their neighborhoods and earn real money for making purchases at local businesses such as restaurants, movie theaters, attractions and national retail chains.  This allows consumers to earn cash while simultaneously unlocking badges and sharing experiences through their social networks such as Facebook, Twitter, and Foursquare.

For advertisers, this platform represents the first completely performance-based mobile marketing option, giving local businesses and major national brands the opportunity to drive measurable return on investment. WeReward only charges advertisers for customers who actually make purchases at their locations, which are verified through a process using photos submitted by the consumer, GPS data and manual reviews.

Advertisers control their WeReward budget and can adjust their campaign spending at any time. There are no set-up fees or minimum commitments; advertisers decide how many customers they would like to reach each month and what they are willing to pay per customer.

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