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July 09, 2010

What is a business card now we have Google?

A physical token of us having met.

That's what a business card is now - isn't it?

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Things aren't the way they used to be, but they're still there - they just have a different meaning.

Take the humble business card.  Really what does it represent? You? Maybe it does, but in the world of the web if I want to find you, I mean really want to find you, I can and I will and with better detail by Googling your name.

Business cards are just one thing.

The Times (newspapers in general), is/are that/they another? I mean before the internet or the web newspapers were the norm for getting a message across. Anything from marketing to general information. In other words the newspapers contained the "call to action" - they were the final point before "interaction". If you had something to sell you put an advert in the newspaper which prompted the user to pick up the phone or visit the shop.

However, with the advent of the web, newspapers are now secondary to the final "call to action". The power of the web is changing the nature of the way we act, react, interact and it would seem that what we took for granted before the web is now playing a secondary role or has an alternate meaning.

Question therefore: What else is playing a secondary role/having an alternate meaning?

Marketing? Piping intent?

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