Social Media Monitoring.
We are at the cusp of a change in society. As we speak, we are moving away from the "Industrial age" and into "The Information age".
The method of "communication" is moving towards "web systems" and with the advent of web 2.0 (i.e you and me being able to up-load words, video, audio and pictures) there is an ever growing database of information, opinion and action on the web.
Consumers are influencing consumers. Consumers are influencing the web!
So with the volume of noise there is, how do we get to understand it? Listen to it? Deal with it? Use it?
There are answers coming.
One of them is here. It's called social media monitoring, and in particular some software from a company called Alterian.
At April's Surrey Social Media Tribes meeting we will discussing this software and I'll be showcasing it for you.
Social Media Monitoring can: