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November 13, 2008

Nick is filthy stinking rich... (well 2 out of 3 ain't bad!)

Hi everyone, Nick here.

It's been a busy couple of weeks in the fast moving world of property, that's for sure. With the Bank of England base rate and LIBOR rate coming down, this is a positive sign that things are improving within the financial markets, and that liquidity - which oils the wheels of this particular market - is returning. It gives a strong indication of which way rates are moving. There's still a long way to go though and still a great deal of uncertainty. When it comes to Property 2.0, only those who adapt their strategies to reflect this brave new world will survive.

Bank of England Base Rate 3%

LIBOR rate 4.37% (as at 12/11/08)

Despite all this, we're still feeling very up-beat about property as an investment, and our property business. We've been very busy putting the finishing touches to our new website, 4 Walls TV. We've designed the website to be completely compatible with Web 2.0 and to embrace new technologies and processes. We've really had our minds blown by the possibilities!

On that note, we've received a lot of emails from people asking us exactly what Web 2.0 is, as it is a relatively new way of thinking on how to interact with the web, both in terms of business and social enterprises. Therefore, in this video broadcast, Nick explains why you NEED to know about Web 2.0 and how the power of it can enhance your (property) business.

If you have found this thought-provoking, please be under no illusion - we have only scratched the surface in this video broadcast. There is so much more you need to know to fully understand the benefits, possibilities, and potential of Web 2.0.

You therefore may be interested to attend our next property investing networking event, where Nick will be speaking on this topical subject in more depth.

The next 4wallsandaceiling.com property investment networking event will be taking place on Sunday 23rd November at the Holiday Inn, Egerton Road, Guildford from 10.30 to 14.00.

Click here - to let us know you are attending.

The theme of the event will be "Harnessing the Power of Web 2.0 to enhance your property business".

At a recent event, we did a presentation on this subject. One of our delegates, Nina Griffiths wrote afterwards:

"I feel like I have had my head buried in the sand, to pull it out and find someone shining a 2000 volt light in my eyes".

That is how people react when they understand the power of Web 2.0.

If you want to be a player in business in the years to come, we believe that you need to start now, building on-line visibility, awareness, and trust. Web 2.0 is all about transparency, trust, and reciprocity. That is why it is vital to establish your brand, your reputation, and your core values on-line NOW . You can do this by adding value, becoming an "expert", offering professional opinion, and by being recommended by others within your business and social communities! You can also align yourself with like-minded people and businesses who share your values, business philosophies and ethics.

An added benefit and by-product is that content generated by users of social media now ranks highly in search engines, because it is RELEVANT, because it has VALUE, because it is TIMELY, because it is REAL.

For marketeers - SEO is dead! We'll be elaborating on that in a future broadcast.

Web 2.0 is like dropping a pebble in a pond. Business may not occur at the point of entry, but as your "input" ripples outwards into cyberspace. It takes a dramatic shift in thinking to fully understand this. People like you, they want to get to know you, they "follow" you.

Maybe what we say resonates with you? There is no substitute for off-line interaction, so come and chat to us and other property investors at our next networking event.

We will be discussing Web 2.0 at our event on Sunday 23rd November, along with general property networking.

Click here - to let us know you are attending.

Venue: Holiday Inn, Egerton Road, Guildford.
Time: 10.30 to 14.00.
click here - for a map

To your continued success!

Kind regards,

Remember - you can never learn less!

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