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January 18, 2010

Should you get someone else to do it for you?

NO ... but maybe yes!

In the greater good of the web any form of social interaction has to be done via the purveyor, otherwise it's not very social.

I mean when I follow someone on the web either via the realtime networks and/or any other social network, I am following that person and their views.

Conundrum: Should anyone wishing to leverage the social web run their own account/s on a consistent basis or outsource the effort?

Arguably both.

Firstly it's right and proper to run your own account/s. However, when you add social bookmarking/referencing into the mix - that can be dealt with via a third party - providing a strict brief is adhered to and conversation is dealt with by the original purveyor.

Social bookmarking is a great way of dominating web space as the "expert" but the method of use can be "mis-used", such as automation. The trouble with automation is that it's just that - auto - so there is no human being involved to have the conversation with. The other problem with automation is you are never sure of the output, unless you are monitoring it, and if you are then it negates the purpose of automation in the first place.

So outsourcing the social bookmarking/referencing side of your social web has validity as long as there is a human aspect to it ... after all it is social.


I don't want to talk to a robot, do you?

Regards N 




How to implement a Social Media Strategy, training day.


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