3 posts categorized "Apple"

August 10, 2010

Why do the English call it by what it does but the Americans call it by what it is?

We're talking about a phone.

In the U.K. we call the object that you carry with you everywhere, couldn't live without a "mobile phone" and yet in America they call it a "Cell".

On one hand it' referred to by what it does and on the other it's referred to by what it is! At this point we could go into a diatribe of the difference between the countries but that's not my intention. On the contrary my point is "ipad-ivity". I'll get to that in a minute.


Arguably in 1822 Charles Babbage invented what today is regarded as a computer. Back then he called it a "difference engine" but its primary function was to calculate and take out "human error".

Since then Allan Turin and Tommy Flowers built "Colossus" (during WW2) and the rest is history via IBM, Microsoft, Apple etc - but to a point.

One thing is for sure, and this applies to all the "devices" above, the action of using such a device means this - you have to go and sit in front of it. As a rule, most of these devices are chained to a wall (so to speak) and to use one you have to stop what you are doing and go to it. It does not come to you.

You could argue that a laptop changes this, but in reality it is still a cumbersome device that on one hand is portable but on the other is really just a smaller version of the same computer that sits on your desk.

I'm not sure I have seen many people mountain-biking whilst carrying a laptop!

A Personal Computer, by it's very nature and title, is exactly that - a device that computes your personal data. It's yours - it's a hard drive (amongst other things) that holds your data. So in that respect it's still (by design and function) the same as Babbage's, and because it was a hard drive it didn't really need to change design and function (albeit it has got smarter and faster).


However, today we have the web and this has changed the way that we interact with "the machine".

Humans love to communicate. That's what makes us different, and since that advent of web 2.0 this "desire" has designed the way we consume and use technology.

Now we have "devices" that are merely "portals" to the web and that is why,I would argue, that the iPhone was the most important device to be invented this century. Not because it's from Apple but because of what it is and does.

No longer are we chained to a computer that sits in the corner or have to carry large bags around with us. We now have the freedom to "communicate" and "organise" our lives in a manner that is "free".


It's a natural progression really. 20 years ago we stopped being chained to the wall when we wanted to make a phone call - the phone came with us.

Now we have the iPad or Android tablet (it does not matter which).   This means that not only can we communicate via voice or screen but we can read books and magazines, we can watch TV, listen to music and still do the "mundane" tasks that kept us "chained to a desk" whilst we used a traditional computer.

Suddenly we don't need to "go to" the TV, Phone, Computer, Newspaper stand, Magazine stand, Music store, Bank, Shop's, etc.  Instead they all come with us - and I can take them all with me whilst on my mountainbike.

This is a fundamental shift in the way we consume. It is changing the method of society and making it smarter.

This is iPadivity. 

Whether we call it a Cell or a Mobile is now irrelevant - what it truly is, is Mobile by function and that will transgress countries.

Star Trek was ahead of its time: we have a communicator!  


February 03, 2010

I now have the Nexus 1 Google phone and I think …

 … I'm going to talk about it.

Click here
for some bigger pics.

Firstly here's a quick prediction - Web Access Will Not Focus Around the Computer.

Let me qualify that.

It's been a long time since an action has dictated how technology is being designed. I mean take TV. Since it's conception the overall design has never changed.  It has got bigger, better, smarter but we still use it in the same manner that it has dictated since conception. Even the telephone has not really changed (until now, but hold on).  Yes it went mobile in the 80's but all we really did was answer calls whilst walking around instead of being tied to the wall.

Computing has never really changed either.  We still are chained to the wall to access the hard drive and/or the web.

Until now.

2 years ago the iPhone gave the the first glimpse of mobile computing, in the true sense. Yes we could go on the web via a standard Nokia, but it was avery much stripped down version.

However, why did Apple go to all that trouble to design such an item? Answer:  Social Media and the Social Web.

The very fact that more and more people use mobile devices to communicate via the web gave rise to this form of design change. Moreover, has and is giving rise to the method that consumers search for "stuff".

As business people this is massive. Tangent: How do we get into these streams and "pipe the flow"?*

So we have mobile computing devices that are being designed around facebook, twitter, forums, social networks etc etc. I think this is fundamental.

Technology is being designed around the groundswell of a community and it's desires which, in turn, is giving back the "portals" that we need to use the web.

1. The traditional computer that we have been "chained to" is now not 100% needed to access the web and/or work/recreational activities.
2. The way we communicate has changed:  no longer are we "chained to" a traditional phone work/recreational activities.
3. The way we consume media has changed:  no longer are we "chained to" the TV and/or radio work/recreational activities. All of which has been induced by the use of the "free" web and it's various social app's. Therefore, technology is at last, changing to suit the action not dictating the action.

So back onto the devices themselves - who's in the running?
1. iPhone.
2. Android.
3. Blackberry.
4. Palm
5. All the others.

Firstly lets get rid of the ones I think don't "cut the mustard" - at the moment.

Palm - it's rubbish, ineffective, out dated and immediately out-gunned.

Nokia, what used to be (and still is a fantastic stand alone phone) now is floundering, it's software is really "buggy" and irritating. All the others: Other than BB, iPhone and Android 2.0 (Hero or Nexus 1) they have genius in small doses but are inferior to the former - and as this is not meant to be a complete phone review I'm going to leave them.

The trouble with BB (Blackberry) IMHO is, on one hand it's great for e-mail, but on the other,  it really lacks any punch for media, especially the social variety. It may have a camera and video capability but after you have shot it, it's quite difficult to share it.

iPhone is great, very svelte, very useable, media friendly, brand aware, gorgeous - and flawed in the battery department, running multi app's and being tethered to the mobile me cloud.

Android (Nexus 1) very svelte, very useable, media friendly, brand aware, gorgeous (maybe not as much as the iPhone) but infinitely better in the battery dept, not tied to a closed cloud but an open one where you can share with collaborators, friends, colleagues etc. (and a much better processor and screen resolution)

The difference between them is minimal to most users - but to hard-core SM, SB, SM users the Nexus 1 comes out on top.

I run both.  Being a geek I would, but the Nexus 1 is the one I use all the time and bearing in mind the volume of "stuff" that I put on the web the reason should be clear.

Don't shoot the messenger!   I love Mac products - I have a MacBook Air, MacBook Pro, and a Mac Pro (G4) with x2 30'' HD monitors so no one can accuse me of going against Apple or the iPhone.   It's a brilliant product/device that history will have down as the first one that delivered this change. However - right here right now - Google Android Nexus 1 is better.

BUT I have always believed in function over fashion (of which the paradox is creating fashion as the by-product) and the Android has the legs - one of the reasons for this is that the OS can be used on anything not just Googles product.

Bill Gates once said he wants to put a Windows powered PC on every desk - Google is saying it wants to put Android OS power in everything!!! This is something that Apple cannot do, as it's controlled.

So my original prediction "Web Access Will Not Focus Around the Computer" is quite predictable - just make your decision wisely as you will be trading with these devices soon, and the last thing you want is the battery to run out or limit your needs.

Conclusion: The web is now mobile, we are no longer tied to a desktop and the playing field is now level. Our next Consumer and Client use the web in a very different manner, they are searching for us in a very different manner, and the manner of their use is not 9-5.


Apple are releasing their new iPhone 4 in June and you can get the Nexus 1 via Vodafone in March.

P.S You know you can get self winding watches that work off you moving, well a little birdie has told me this function may be coming to phones - self charging phones, how novel.

* engage with the web via the social networks available on your mobile device.

Next training event -
"How to implement a Social Media Strategy for your business" - click here -

Next networking event -
"Business blogging mistakes and how to avoid them" - click here -

Regards N
Nick Tadd is a web brand auditor, strategist, thought provoker, communicator and connector.   

January 28, 2010

The Meme That Will Never Die: Hitler Debunks The iPad